Beyond the holiday greeting covered with pictures of sandy beaches or faraway places, postcards are a cost-effective option for direct advertising.
Image courtesy of Flickr
Whether you are a major corporation or the smallest of small businesses, using postcards for marketing is affordable. Everything from design, to quality postcard printing and postage is inexpensive.
When people receive a postcard in the mail, a spectacular picture and the right few words can cut through even the most jaded consumer. They can’t help but spend the few seconds needed to read it in its entirety.
Unlike traditional direct mail, postcard marketing offers an excellent way to track results. Just ask the customer to bring the postcard with them for the discount and you can quickly see how effective they are. And postcard mailings are great to test different promotions and campaigns by sending out small mailings of each and comparing the results.
In the world of travel, no amount of prose can capture the beach vacation spot, ski lodges, or cruise ship as well as a photo on a postcard.
Beyond a direct mail piece, postcards can easily be used as oversized business cards you drop in with each order to keep customers coming back. You can keep stacks of postcards in your store by the register for those who don’t buy today but may come back tomorrow.
In your community, you can post them around town on public bulletin boards or coffee shops to keep your name out there.
All of these opportunities thanks to a simple postcard.