Beyond the holiday greeting covered with pictures of sandy beaches or faraway places, postcards are a cost-effective option for direct advertising. Image courtesy of Flickr Whether you are a major corporation or the smallest of small businesses, using postcards for marketing is affordable. Everything from design, to quality postcard printing and postage is inexpensive. When people receive a postcard in the mail, a spectacular picture and the right few words can cut through even the most jaded consumer. They can't help but spend the few seconds needed to read it in its … [Read more...]